Chinese Fashion Giant Shein Enters Ukraine
Chinese e-commerce giant Shein has begun appearing in the Ukrainian segment of Facebook and Google’s advertising ecosystem, according to the marketing agency Promodo. This suggests the company may be gradually entering the Ukrainian market. Promodo notes that, until now, they had not observed any paid advertising from Shein in Ukraine.
- Shein is a major player in the Chinese fashion industry, operating in the ultra-fast fashion segment. It’s known for outpacing even Inditex (Zara) in speed, releasing new collections not every few weeks but nearly every day.
- Like Temu, Shein is also known for its aggressive marketing strategy. Over the past two years, it has been one of Meta’s biggest advertising clients, spending around $600 million per quarter on Meta platforms alone.
- Shein’s appearance in Ukraine follows the US-China tariff war, suggesting the company may explore new markets and is willing to invest in smaller regions to expand its global footprint.
For local Ukrainian retailers, Shein could pose a serious challenge. One of the company’s key advantages is that parcels valued under €150 are exempt from VAT, allowing it to offer lower prices in similar product categories. This tactic has already helped some European competitors, notably Polish retailers, break into new local markets.
Chinese Fashion Giant Shein Enters Ukraine
Chinese e-commerce giant Shein has begun appearing in the Ukrainian segment of Facebook and Google’s advertising ecosystem, according to the marketing agency Promodo. This suggests the company may be gradually entering the Ukrainian market. Promodo notes that, until now, they had not observed any paid advertising from Shein in Ukraine.
- Shein is a major player in the Chinese fashion industry, operating in the ultra-fast fashion segment. It’s known for outpacing even Inditex (Zara) in speed, releasing new collections not every few weeks but nearly every day.
- Like Temu, Shein is also known for its aggressive marketing strategy. Over the past two years, it has been one of Meta’s biggest advertising clients, spending around $600 million per quarter on Meta platforms alone.
- Shein’s appearance in Ukraine follows the US-China tariff war, suggesting the company may explore new markets and is willing to invest in smaller regions to expand its global footprint.
For local Ukrainian retailers, Shein could pose a serious challenge. One of the company’s key advantages is that parcels valued under €150 are exempt from VAT, allowing it to offer lower prices in similar product categories. This tactic has already helped some European competitors, notably Polish retailers, break into new local markets.
