In the fall of 2024, Endeavor, a global network of high-impact entrepreneurs, officially launched its presence in Ukraine — making it the 46th country to join the organization. The first Ukrainian company to be selected by Endeavor is Headway, an EdTech company founded by Anton Pavlovsky. Headway creates mobile-first educational products used by millions of learners around the world.

• Pavlovsky is the first Ukrainian entrepreneur to join the prestigious Endeavor network, which includes the founders of Glovo, Rappi, Checkout.com, and over 1,600 other high-growth companies.

• As a member, Headway gains access to Endeavor’s global ecosystem of mentors, investors, and partners — a network of more than 1,000 top-tier experts. Among them are Reid Hoffman (co-founder of LinkedIn), David Wells (former CFO of Netflix), Steve Kessel (former senior VP at Amazon), and Oliver Jay (Managing Director at OpenAI).
• Each year, Endeavor reviews around 5,000 businesses worldwide, but only 80–90 are selected to join. Finalists undergo a rigorous multi-stage evaluation process, including interviews with global entrepreneurs and investors. Headway’s selection committee included top executives from UiPath, Nomad, BMB Group, Ding, Coverflex, and Flipkart.
• To qualify, companies must meet three criteria: an innovative business model with strong growth potential; a founder who lives in or is closely connected to Ukraine;
  a commitment to giving back — through mentorship, investment, or ecosystem support.

Why Endeavor Matters

Founded in 1997, Endeavor supports the growth of high-impact businesses in nearly 50 countries. «It’s a support network where everyone helps each other,» says Sviatoslav Sviatnenko, Managing Director of Endeavor Ukraine.
«Whether you’re preparing for an IPO, M&A, entering new markets, or pitching top-tier investors — Endeavor is there to help. The network of nearly 3,000 entrepreneurs, many running billion-dollar companies, becomes a powerful source of advice, partnerships, and mentorship.»

Endeavor also runs Endeavor Catalyst, one of the world’s leading early-stage investors outside the US and China.

• The firm can invest up to $2 million per company (no more than 10% of the round).
• It has already backed over 350 startups and scaleups alongside firms like Sequoia Capital, Accel, Index Ventures, General Atlantic, and IFC.
• One in six Endeavor Catalyst portfolio companies has a unicorn status.

According to Sviatnenko, Endeavor Catalyst may make its first investment in a Ukrainian startup as early as 2025.

The organization started working in Ukraine in 2024. The launch of the Ukrainian office was financially supported by the European Bank for Reconstruction and Development (EBRD) and the Ukraine-Moldova American Enterprise Fund. As Forbes wrote, the size of the investments amounted to $250,000 and $200,000, respectively, and the funds were also contributed by representatives of the Board of Directors, which includes Vitaliy Laptenok (Flyer One Ventures, Genesis), Oleksandr Kosovan (MacPaw), Volodymyr Kostiuk (Farmak), Anton Borzov (StratMinds), and other leaders of top Ukrainian companies.