Ajax Systems continues its expansion across Latin America with a strategic entry into the Brazilian market. Valentine Hrytsenko, Chief Marketing Officer at Ajax Systems, announced the company’s plans to launch operations in Brazil in early 2025.

A local team is currently being formed, led by Eduardo Henrique Nogueira Felix, who will serve as Country Sales Manager.

We see great potential in key verticals such as telecommunications, residential security, banking, and retail. We aim to introduce our cutting-edge security solutions and set new industry standards, just as we have done in other countries.

Diego Di Giuseppe
Cluster Director for South Europe and LATAM

У Бразилії буде доступна продукція Ajax для захисту від вторгнення, відеоспостереження, пожежної безпеки, а також комфорту та автоматизації.

Why Brazil?

• The move marks a continuation of Ajax Systems’ global growth, particularly in South America.
• Brazil represents a large and fast-growing market: the electronic security sector closed 2023 with revenues exceeding 12 billion Brazilian reais (approximately UAH 85.1 billion), marking a 13.75% increase compared to the previous year.
• Projections for 2024 suggest even stronger growth — up to 18.5% — with the market expected to continue expanding steadily through 2025 and beyond.

As Hrytsenko previously told Scroll.media, the South and Latin American region has its own specifics: a large share of American players who consider it their domestic market, and Chinese competitors who succeed by competing on price. Still, the marketing director noted, Ajax Systems is doubling its growth annually thanks to strong partnerships and a high-quality product.

With its latest move, Ajax Systems now operates in nine South American countries: Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, and Uruguay.